About Us

Liaun Story: Continental Grace, British Timelessness

In the misty London dawn or a leisurely afternoon stroll across the Yorkshire moors, every British gentleman seeks a steadfast companion—a garment that whispers rather than shouts, adapting seamlessly to the day’s rhythm while bestowing an air of unhurried poise and quiet assurance. This is the essence of Liaun: a linen brand born of Chinese craftsmanship, weaving the storied elegance of European flax with the understated refinement of British tailoring. We are more than mere purveyors of attire; we are custodians of a philosophy, guiding the modern man through life’s brisk tempo to rediscover his innate equilibrium and fortitude.

Origins:Chengdu Craftsmanship, Bridging Continental Fields and British Countryside

Liaun’s tale takes root in the timeless ateliers of Chengdu, Sichuan—an ancient city cradled in mist-shrouded basins, where Eastern textile lore has flourished for millennia. Our founder and steward, a Chengdu-born artisan steeped in the art of linen weaving, first glimpsed the allure of British sartorial restraint during his early years navigating the trade routes between London and Shanghai. It was through these global exchanges that he discovered the unparalleled finesse of flax from the fertile plains of France and Belgium—renowned heartlands of linen heritage, where varieties like the noble Arianna and Inona thrive under temperate skies, yielding fibres of exquisite length (up to 80 cm) and tensile strength (50-70 cN/tex), laced with a subtle silver sheen and the earth’s own vitality. This revelation was profound: why not import these continental treasures to Chengdu’s masterful hands, fusing them with time-honoured Eastern techniques to craft a linen legacy tailored for the British gentleman? Thus, in our low-impact Chengdu workshops, Liaun came to life. We source directly from certified organic farms in Normandy and Flanders, shipping the raw fibres eastward to be transformed through artisanal degumming and stitching by our skilled local craftsmen. Every seam is a testament to precision and heritage, honouring the flax’s European provenance while embracing Chengdu’s ingenuity. Our choice of China as the heart of production stems from its profound textile lineage—from continental fields to southern dye houses—coupled with a conviction that true excellence arises from such cross-continental synergy: European grace and British poise, united in a global tapestry of sustainable ingenuity.

Our Pledge: Sustainability and Enduring Legacy

At Liaun, we regard linen as the earth’s enduring endowment. Drawing exclusively on GOTS-certified organic flax from France and Belgium, this pure bast fibre thrives with minimal water (merely 200-300 mm per hectare) and no pesticides, slashing our carbon footprint by 90% compared to cotton whilst remaining fully biodegradable. We champion zero-waste practices: from farm traceability in Europe to hand-cut precision in Chengdu, every stage adheres to rigorous standards, rendering each collection a living artefact that matures gracefully over time. Envisage a Liaun linen shirt, your steadfast ally from the boardrooms of the City of London to a weekend round at Kentish fairways, its texture softening and enriching with the patina of sunlight and shadow. This is no fleeting vogue but a judicious investment in oneself—timeless, not transient; stewardship, not mere assertion.

Crafted for You: The British Gentleman’s Path to Effortless Grace

We intimately understand the cadence of British manhood—pragmatic yet versatile, ever in pursuit of that subtle harmony amid multiplicity. Liaun’s linen collections are forged expressly for you: the generously cut yet tailored shirt, pairing effortlessly with chinos or a silk cravat to span the divide between office and off-duty; the featherlight trousers or polo, ideal for the seamless shift from an Edinburgh design studio to a fireside pub in the Cotswolds; and the countryside-inspired short jackets, laced with a whisper of Chengdu’s Zen-like poise in earthy neutrals—olive and slate—aglow with the flax’s innate lustre. Our patrons span the spectrum: City financiers in London, architects in Manchester, and hill-walkers in the Scottish Highlands. They select Liaun not for a mere garment, but to embrace a creed: a second skin of supreme comfort, where nature harbours gentlemanly prowess. Set against cotton’s propensity to crease or synthetics’ stifling embrace, our linen excels in breathability (moisture wicking at 15-20%) and innate antimicrobial resilience, rekindling your instinct for that quintessential, unflappable composure.

Liaun is no distant opulence, but an attainable heritage. From our Chengdu hearth, we extend an invitation to partake in this continental-British discourse: delve into our latest offerings at liaun, where each piece bears an artisan’s journal and provenance card, narrating its odyssey from Norman meadows to your wardrobe. Let linen become your daily rite, illuminating the steadfastness and refinement within. For at Liaun, we hold this truth self-evident: true style resides not in the chase of ephemera, but in yielding to one’s essence—and to the land that sustains it.

Order Fulfillment and Shipping

We process all orders with care and efficiency:

• Processing Time: Up to 3 business days, with dispatch within 12 hours of completion.
• Delivery Timeline: Your shoes will arrive at your doorstep within 4–6 business days, depending on the destination.

Join us in celebrating the spirit of the sunflower and discovering footwear that makes every moment shine.