About Us
Liaun: A Journey of Simplicity and Strength
In the heart of Chengdu, Sichuan—a city affectionately known as the “Capital of Women’s Shoes” in China—a brand was born with a mission to inspire women to walk through life with grace, confidence, and authenticity. Chengdu’s rich heritage in shoe craftsmanship served as the perfect foundation for Emily, Liaun’s founder, to bring her vision to life.
For Emily, the inspiration came from a flower: the humble daisy. Growing up, she spent summers surrounded by daisies in her grandmother’s garden. Unlike the showier flowers, daisies were simple yet captivating. Her grandmother would often remind her, “A daisy doesn’t try to stand out—it simply blooms, and that’s enough.” That wisdom stayed with Emily as she grew older, navigating the complexities of modern life, and realizing that sometimes, simplicity and authenticity are the ultimate strengths.
The Meaning of Liaun
“Liaun” represents connection—a bridge between tradition and modernity, between nature and self-expression, between life’s simplicity and its complexities. Inspired by Chengdu’s legacy of fine craftsmanship and the daisy’s timeless beauty, Liaun is a celebration of women who embrace who they are and bloom in their own unique way.
The Daisy as a Symbol
The daisy isn’t just a flower; it’s a philosophy:
- Authenticity: It doesn’t compete to be the brightest or the boldest, yet its beauty is undeniable—a reminder to embrace who you are.
- Hope and Strength: The daisy blooms resiliently, even in the harshest conditions, mirroring the strength of women who face life’s challenges with grace.
- Joy in Simplicity: Its uncomplicated charm invites us to find beauty in the small, everyday moments.
For Liaun, the daisy is more than a design inspiration; it’s a symbol of the brand’s mission to bring lightness, elegance, and empowerment into every step.
Chengdu: The Home of Liaun
Chengdu, known as the “Capital of Women’s Shoes,” is at the heart of Liaun’s story. With a long-standing tradition of exceptional shoe craftsmanship, Chengdu blends artisanal expertise with modern innovation. Liaun draws from this legacy, infusing each design with the region’s commitment to quality, comfort, and timeless beauty.
Handcrafted Excellence
Each pair of Liaun shoes is a reflection of the rich shoemaking heritage of Chengdu, where craftsmanship meets innovation. Handmade with care, Liaun shoes embody quality and attention to detail, ensuring every step feels as special as the woman wearing them.Shoes that aren’t just footwear but an embodiment of artistry, heritage, and the spirit of women who confidently walk their own paths.
Our Mission
At Liaun, we believe that shoes are more than accessories—they’re companions on life’s journey. That’s why every Liaun design combines:
- Inspiration from nature: Daisy-inspired patterns, natural hues, and elegant details.
- Heritage craftsmanship: Honoring Chengdu’s reputation for high-quality, durable, and stylish footwear.
- Empowerment in every step: Lightweight and supportive designs to help women feel confident wherever they go.
Who We Design For
- The Dreamer: Women who see beauty in the small things and cherish life’s simple joys.
- The Go-Getter: Women who confidently balance ambition with authenticity, staying true to themselves.
- The Explorer: Women who embrace life’s adventures, knowing they have the strength to bloom wherever they are planted.
Our Tagline
“Liaun – Where Daisy Blooms with Chengdu’s Craftsmanship”
(Liaun—celebrating the beauty of women and the art of shoes.)
A Message to You
Liaun is more than a brand; it’s a reminder that true beauty lies in simplicity and authenticity. From the artisans in Chengdu who craft each pair with care to the timeless daisy that inspires every design, Liaun is about more than shoes—it’s about empowering you to walk through life with confidence, grace, and strength.
When you step into Liaun, you’re stepping into a tradition of excellence and a celebration of the timeless daisy. Whether it’s for a busy workday or a quiet stroll, every pair of Liaun shoes is crafted to make you feel connected to your own unique light—ready to bloom wherever life takes you.
Order Fulfillment and Shipping
We process all orders with care and efficiency:
- Processing Time: Up to 7 business days, with dispatch within 12 hours of completion.
- Delivery Timeline: Your shoes will arrive at your doorstep within 7–35 business days, depending on the destination.
Join us in celebrating the spirit of the sunflower and discovering footwear that makes every moment shine.